With over 25 years of experience building my own websites and 15+ years of successful consulting for renowned clients as an SEO consultant, I offer you customized SEO solutions that deliver results. Benefit from my expertise while reducing costs through efficient optimization strategies.

CV Udo Raaf

As a publisher and consultant, I have acquired valuable experience from both my own projects and those of my clients, which you can leverage to benefit your web project.

PROFILE

  • Senior SEO Consultant and Publisher with over 15 years of experience
  • Author of the book Der SEO Planer (Springer Gabler) and contributor to Website Boosting magazine
  • Content strategy and production with a strong focus on SEO
  • Coaching and workshops for editorial and marketing teams
  • Speaker at ARD SEO Conference Search & Reach (11/2024)
  • Planning, development, and maintenance of websites (technology, strategy, content)

WORK EXPERIENCE

May 2008 – Present: ContentConsultants (Self-Employed)

Freelance SEO Consultant for clients across various industries, specializing in content strategy.

  • Development and implementation of content strategies to improve visibility and reach
  • Consulting on technical, content-related, and structural search engine optimization
  • Creation of SEO reports and performance analyses
  • SEO workshops for editorial and online marketing teams
  • Planning and execution of website relaunches

Jan 2000 – Present: Tonspion GmbH

Managing Director and Editor-in-Chief

  • Founder and CEO of Tonspion.de, the first and largest German-language music blog
  • Built and managed an editorial team of over 20 freelance writers
  • Website management, social media channels, newsletter, and marketing

CLIENTS & SUCCESS STORIES

2020 – Present: Deutsches Schulportal (Robert Bosch Stiftung)

Advised the editorial team (Studio zx/ZEIT Verlagsgruppe) on SEO optimization, leading to a 400% increase in organic reach within the target audience.

2022 – Present: Lichtblick (Energy Provider)

Advised the marketing team on content, technical SEO, and strategy. Tripled organic reach for business-relevant topics.

Jan 2025 – Present: Sistrix (SEO Tool)

Strategic expansion and optimization of the SEO blog for Sistrix, the market leader in SEO tools, overseeing the in-house editorial team.

Jan 2020 – Feb 2025: Vereinte Dienstleistungsgewerkschaft (ver.di)

Developed and implemented a comprehensive content strategy, doubling organic reach.

June 2022 – Nov 2024: Envivas (Insurance Provider)

Built an insurance-related online magazine in collaboration with the editorial team, doubling organic reach and leads. Managed CMS migration.

Dec 2019 – Jan 2023: Deutscher Gewerkschaftsbund (DGB)

Optimized keyword strategy and content, increasing traffic by 80% within a year.

May 2019 – Apr 2022: Statistisches Bundesamt (Destatis)

Technical and content optimization of landing pages, resulting in a 500% increase in organic reach over three years.

June 2018 – Jan 2019: Fuer-Gruender.de (SaaS)

Interim Head of SEO & Content, optimized landing pages for higher revenue and reach. Managed a four-person editorial team and coordinated an SEO agency.

Additional Clients (Selection)

Die Tageszeitung (taz), Axel Springer Corporate Solutions, Claneo GmbH (SEO Agency), Solarwatt (Energy), Allianz-pro-Schiene (Association), Pink Alpine AG (Travel), HUP GmbH (B2B), Melo AG (B2B), Bundesverband Großhandel Außenhandel (BGA), Lanserhof (Healthcare), Linara (Elderly Care), Sanohra (E-Commerce).

EDUCATION

Diploma in Communication Studies, April 2003 – June 2008

University of the Arts, Berlin

  • Program: Society and Business Communication (Final Grade: 1.3)
  • Focus Areas: Verbal Communication, Communication Planning, Art and Cultural Studies

TECHNICAL SKILLS

  • SEO Tools: Google Analytics, Google Search Console, Matomo, Sistrix, Semrush, XOVI, Seobility, Screaming Frog
  • Content Production: ChatGPT, Perplexity, Descript, TermLabs, Gemini, NotebookLM
  • CMS: Drupal, WordPress, Joomla, Typo3
  • Project Management: Basecamp, Jira, Trello, Meistertask, Asana

KEY COMPETENCIES

  • Development of successful SEO strategies for numerous clients
  • Ability to explain complex topics to different target groups
  • Experience in interdisciplinary collaboration between editorial, technical, and marketing teams
  • Prioritization of high-impact measures based on individual business goals
  • Successful adaptation of long-term projects to changing market conditions

PUBLICATIONS & SPEAKING ENGAGEMENTS

  • Der SEO Planer, Audiobook, 2024
  • Speaker: SEO and the Pareto Principle: What is most important when you have limited time and resources?, ARD SEO Conference Search & Reach, 11/2024
  • Der SEO Planer – Implementing SEO in Companies, Springer Gabler, 2nd edition, 2022
  • Ten Things CEOs Should Know About SEO, Website Boosting #70, 2021
  • Everyone Can Do SEO! Free SEO Tools, Website Boosting #62, 2020
  • SEO Crash Course Workshop Series (Factory Berlin, ver.di, Statistisches Bundesamt, and more) since 2017
  • Diploma Thesis: Searching and Finding – Orientation on the Internet, 2008

References and additional testimonials available upon request.

Key Achievements (Selected Examples)

Through my regular consulting and workshops (e.g., for ARD), I have supported numerous clients in their first steps into search engine optimization, raising awareness of long-term relevant and successful content strategies. This has translated into greater visibility, reach, and revenue.

In most cases, I have multiplied my clients’ reach with relevant content within a year and with a retainer of 2-4 days/month.

German Federal Statistical Office (Destatis)

Client: Federal Statistical Office of Germany
  • Achieved a significant increase in visibility and reach by improving site structure and metadata.
  • Created strategic landing pages for high-demand topics.
  • Integrated press communications into SEO strategy and conducted staff training.

ver.di (United Services Trade Union)

Client: German union
  • Increased visibility and reach through a revised content strategy.
  • Established SEO standards in editorial workflows.
  • Enhanced core topics and managed irrelevant content through de-indexing.

Deutsches Schulportal

Client: Private health insurance company
  • Increased reach x4 with Keyword research and optimization of editorial content
  • Team workshops to establish SEO and workflows

Publications

Author:

  • “Der SEO Planer – Search Engine Optimization for Decision-Makers” (Springer Gabler, 2nd edition, 2022).
    Focused on providing executives with actionable insights for planning and managing SEO projects.

For more references and case studies: www.contentconsultants.de/referenzen.

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