With over 25 years of experience building my own websites and 15+ years of successful consulting for renowned clients as an SEO consultant, I offer you customized SEO solutions that deliver results. Benefit from my expertise while reducing costs through efficient optimization strategies.
CV Udo Raaf
As a publisher and consultant, I have acquired valuable experience from both my own projects and those of my clients, which you can leverage to benefit your web project.
PROFILE
- Senior SEO Consultant and Publisher with over 15 years of experience
- Author of the book Der SEO Planer (Springer Gabler) and contributor to Website Boosting magazine
- Content strategy and production with a strong focus on SEO
- Coaching and workshops for editorial and marketing teams
- Speaker at ARD SEO Conference Search & Reach (11/2024)
- Planning, development, and maintenance of websites (technology, strategy, content)
WORK EXPERIENCE
May 2008 – Present: ContentConsultants (Self-Employed)
Freelance SEO Consultant for clients across various industries, specializing in content strategy.
- Development and implementation of content strategies to improve visibility and reach
- Consulting on technical, content-related, and structural search engine optimization
- Creation of SEO reports and performance analyses
- SEO workshops for editorial and online marketing teams
- Planning and execution of website relaunches
Jan 2000 – Present: Tonspion GmbH
Managing Director and Editor-in-Chief
- Founder and CEO of Tonspion.de, the first and largest German-language music blog
- Built and managed an editorial team of over 20 freelance writers
- Website management, social media channels, newsletter, and marketing
CLIENTS & SUCCESS STORIES
2020 – Present: Deutsches Schulportal (Robert Bosch Stiftung)
Advised the editorial team (Studio zx/ZEIT Verlagsgruppe) on SEO optimization, leading to a 400% increase in organic reach within the target audience.
2022 – Present: Lichtblick (Energy Provider)
Advised the marketing team on content, technical SEO, and strategy. Tripled organic reach for business-relevant topics.
Jan 2025 – Present: Sistrix (SEO Tool)
Strategic expansion and optimization of the SEO blog for Sistrix, the market leader in SEO tools, overseeing the in-house editorial team.
Jan 2020 – Feb 2025: Vereinte Dienstleistungsgewerkschaft (ver.di)
Developed and implemented a comprehensive content strategy, doubling organic reach.
June 2022 – Nov 2024: Envivas (Insurance Provider)
Built an insurance-related online magazine in collaboration with the editorial team, doubling organic reach and leads. Managed CMS migration.
Dec 2019 – Jan 2023: Deutscher Gewerkschaftsbund (DGB)
Optimized keyword strategy and content, increasing traffic by 80% within a year.
May 2019 – Apr 2022: Statistisches Bundesamt (Destatis)
Technical and content optimization of landing pages, resulting in a 500% increase in organic reach over three years.
June 2018 – Jan 2019: Fuer-Gruender.de (SaaS)
Interim Head of SEO & Content, optimized landing pages for higher revenue and reach. Managed a four-person editorial team and coordinated an SEO agency.
Additional Clients (Selection)
Die Tageszeitung (taz), Axel Springer Corporate Solutions, Claneo GmbH (SEO Agency), Solarwatt (Energy), Allianz-pro-Schiene (Association), Pink Alpine AG (Travel), HUP GmbH (B2B), Melo AG (B2B), Bundesverband Großhandel Außenhandel (BGA), Lanserhof (Healthcare), Linara (Elderly Care), Sanohra (E-Commerce).
EDUCATION
Diploma in Communication Studies, April 2003 – June 2008
University of the Arts, Berlin
- Program: Society and Business Communication (Final Grade: 1.3)
- Focus Areas: Verbal Communication, Communication Planning, Art and Cultural Studies
TECHNICAL SKILLS
- SEO Tools: Google Analytics, Google Search Console, Matomo, Sistrix, Semrush, XOVI, Seobility, Screaming Frog
- Content Production: ChatGPT, Perplexity, Descript, TermLabs, Gemini, NotebookLM
- CMS: Drupal, WordPress, Joomla, Typo3
- Project Management: Basecamp, Jira, Trello, Meistertask, Asana
KEY COMPETENCIES
- Development of successful SEO strategies for numerous clients
- Ability to explain complex topics to different target groups
- Experience in interdisciplinary collaboration between editorial, technical, and marketing teams
- Prioritization of high-impact measures based on individual business goals
- Successful adaptation of long-term projects to changing market conditions
PUBLICATIONS & SPEAKING ENGAGEMENTS
- Der SEO Planer, Audiobook, 2024
- Speaker: SEO and the Pareto Principle: What is most important when you have limited time and resources?, ARD SEO Conference Search & Reach, 11/2024
- Der SEO Planer – Implementing SEO in Companies, Springer Gabler, 2nd edition, 2022
- Ten Things CEOs Should Know About SEO, Website Boosting #70, 2021
- Everyone Can Do SEO! Free SEO Tools, Website Boosting #62, 2020
- SEO Crash Course Workshop Series (Factory Berlin, ver.di, Statistisches Bundesamt, and more) since 2017
- Diploma Thesis: Searching and Finding – Orientation on the Internet, 2008
References and additional testimonials available upon request.
Key Achievements (Selected Examples)
Through my regular consulting and workshops (e.g., for ARD), I have supported numerous clients in their first steps into search engine optimization, raising awareness of long-term relevant and successful content strategies. This has translated into greater visibility, reach, and revenue.
In most cases, I have multiplied my clients’ reach with relevant content within a year and with a retainer of 2-4 days/month.
German Federal Statistical Office (Destatis)
- Achieved a significant increase in visibility and reach by improving site structure and metadata.
- Created strategic landing pages for high-demand topics.
- Integrated press communications into SEO strategy and conducted staff training.
ver.di (United Services Trade Union)
- Increased visibility and reach through a revised content strategy.
- Established SEO standards in editorial workflows.
- Enhanced core topics and managed irrelevant content through de-indexing.
Deutsches Schulportal
- Increased reach x4 with Keyword research and optimization of editorial content
- Team workshops to establish SEO and workflows
Publications
Author:
- “Der SEO Planer – Search Engine Optimization for Decision-Makers” (Springer Gabler, 2nd edition, 2022).
Focused on providing executives with actionable insights for planning and managing SEO projects.
For more references and case studies: www.contentconsultants.de/referenzen.
Would you like to know how to effectively improve your website with minimal effort? Schedule a no-obligation introductory meeting today.