With over 25 years of experience building my own websites and 15+ years of successful consulting for renowned clients as an SEO consultant, I offer you customized SEO solutions that deliver results. Benefit from my expertise while reducing costs through efficient optimization strategies.
Udo Raaf, Certified Communication Specialist – Senior SEO Manager
CV Udo Raaf
As a publisher and consultant, I have acquired valuable experience from both my own projects and those of my clients, which you can leverage to benefit your web project.
Professional Experience
ContentConsultants (Owner) Berlin, May 2008 – Present Key Clients: ver.di, German Federal Statistical Office (Destatis), German Trade Union Confederation (DGB), Die Tageszeitung (taz), Axel Springer Corporate Solutions, Claneo GmbH, Envivas, Lichtblick, Solarwatt, Bosch Foundation, Fuer-Gruender.de, Allianz-pro-Schiene, Pink Alpine AG, among others. Achievements:
Increased organic traffic on client websites by up to 150% within a year.
Successfully implemented AI-driven content strategies to enhance content quality and performance while reducing costs.
Managed several successful website relaunches.
Ranked among the Top 5 visible SEO agencies in Germany (iBusiness SEO List Q1/2024).
Founded and managed the largest German-language music blog, tonspion.de, reaching over 500,000 monthly readers.
Directed editorial operations, content strategy, content marketing/SEO, content management, and social media.
Conceptualized and executed content marketing campaigns for various clients.
Built and led an editorial team of over 20 freelance authors (2005–2015).
Established editorial and SEO guidelines to ensure high-quality content production.
Multiple nominations for the Grimme Online Award for journalistic excellence.
Education
University of the Arts Berlin (UdK) Diploma in Communication Management (Grade: 1.3) April 2003 – January 2008
Angebot SEO & Content Beratung
Profitieren Sie von meiner langjährigen Erfahrung im Bereich SEO und Content-Strategie. Ich unterstütze Sie dabei, Reichweite und Umsatz über die Website nachhaltig zu steigern und den Wettbewerb im Blick zu haben.
Seriöse SEO Beratung für Online Marketing und Redaktionen
Meine Leistungen im Überblick:
SEO- und KI-Strategie: Entwicklung maßgeschneiderter SEO-Konzepte. KI-Tools sinnvoll und sicher einsetzen.
Keyword- und Wettbewerbsanalyse: Fundierte Recherchen zur Optimierung Ihrer Inhalte.
Contentproduktion: Erstellung und Optimierung von Content unter Einhaltung der Google Richtlinien.
Website Management: Kontinuierliche Pflege Ihrer Website im CMS.
Monitoring & Reporting: Regelmäßige Kontrolle von Technik und Performance.
Schulungen & Workshops: Wissenstransfer zu SEO-, Content- und KI für Redaktionen und Online-Marketing.
Specializations: Verbal Communication, Communication Planning, Arts and Cultural Studies.
Diploma Thesis: “Searching and Finding – Orientation on the Internet”.
Diploma Project: Created a communication campaign and optimized the website for Fluter, a youth magazine of the German Federal Agency for Civic Education.
Skills
Technical Skills:
SEO & Online Analytics: Google Analytics, Google Search Console, Matomo, Sistrix, Semrush, XOVI, Seobility, Screaming Frog.
Content Production Tools: ChatGPT, Perplexity, Descript, TermLabs.
CMS Expertise: Drupal, WordPress, Typo3, among others.
Soft Skills:
Native German, fluent in English (business proficiency).
Long-term client relationship management.
In-depth understanding of successful online content strategies.
Strong analytical skills and proactive communication with stakeholders.
Key Achievements (Selected Examples)
Through my regular consulting and workshops (e.g., for ARD), I have supported numerous clients in their first steps into search engine optimization, raising awareness of long-term relevant and successful content strategies. This has translated into greater visibility, reach, and revenue.
In most cases, I have multiplied my clients’ reach with relevant content within a year and with a retainer of 2-4 days/month.
German Federal Statistical Office (Destatis)
Client: Federal Statistical Office of Germany
Achieved a significant increase in visibility and reach by improving site structure and metadata.
Created strategic landing pages for high-demand topics.
Integrated press communications into SEO strategy and conducted staff training.
ver.di (United Services Trade Union)
Client: German union
Increased visibility and reach through a revised content strategy.
Established SEO standards in editorial workflows.
Enhanced core topics and managed irrelevant content through de-indexing.
Deutsches Schulportal
Client: Private health insurance company
Increased reach x4 with Keyword research and optimization of editorial content
Team workshops to establish SEO and workflows
Publications
Author:
“Der SEO Planer – Search Engine Optimization for Decision-Makers” (Springer Gabler, 2nd edition, 2022). Focused on providing executives with actionable insights for planning and managing SEO projects.
